Challenge:
Imperial College London is ranked one of the top ten universities in the world and does not usually need to recruit. But as the worlds’ Universities reel from the impact of the COVID-19 pandemic, Imperial needed to tell potential students that it is still open for business and ready to solve global challenges.

Our task, to attract the brightest minds to apply for this prestigious university devoted to science, engineering and business.

Solution:
World class curiosity is illustrated by a set of student portraits collaged with scientific elements filling their minds. Future facing messaging shows potential applicants that Imperial is the head start students need to achieve seemingly impossible things.