Wild

Branding, art direction, tone of voice

Challenge:
Help Wild refine their brand, tone of voice and art direction style, as they tackle single-use plastic in our bathrooms. 

Wild believe that personal care shouldn’t cost the earth, with 100% natural products and compostable, plastic free refills. They began with eco-friendly deodorant and are expanding their product line to make our whole beauty regime green.

Solution:
A brand that encourages us all to embrace our wild side. Colourful and joyful brand photography that shows wild bodies and bathrooms engulfed by fresh natural ingredients. A library of vibrant brand imagery and language persuading the masses to take a role on the wild side, free yourself from chemicals - and judgement. A punchy tone of voice enticing us to buy refillable deo, do good, smell good and go wild.